Color News

Color: Plum

Being immersed in colors every day, we are often struck by one in particular. Sometimes it’s the delicacy of its hue, other times the power of its depth. We chose this weave of magenta and violet because it’s frankly luscious. We have made it in high gloss to reveal its deepest undertones, the way river stones are seen under a flowing stream. Its magenta aspect glows. Its violet side evokes shadowy depth.

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To achieve your final paint color, take the Paint Pigment to your local Benjamin Moore dealer and have them mix it with the Regal Select base indicated on the Paint Pigment label following mixing instructions below.

1. Pour Paint Pigment into 1 gallon of untinted specified Regal Select base indicated on Paint Pigment label. Paint Pigment is made with colorants compatible with the specified bases. Contact the Color Factory for additional information.

2. Add 1 or 2 oz. of water to Pigment jar, close top, shake and pour the remainder into the base.

3. Agitate gallon on shaker for 6 minutes.

4. Apply enclosed "Donald Kaufman Special Pigment Formula" sticker to blended gallon.

> Download Instructions